What to Expect

Meet, Plan, Go! 2011

WHY PARTICIPATE AS A KICK ASS HOST?
Last year the inaugural nationwide event was covered nationally in USA Today and The New York Times Travel section. There were over 2,300 people who signed up for the event. With interest like this, of course you’ll want to be involved!

HOST BENEFITS:

  • You become a part of the Meet, Plan, Go! brand. Including exposure on the Meet, Plan, Go! site, social networks, newsletters, and marketing materials.
  • An opportunity to earn revenue through event ticket sales*
  • Large-scale exposure for your blog, product, or service.
  • Potential press opportunities on a local and nationwide level through our PR efforts.
  • Build strong working relationships with other hosts leading to cross promotion and learning opportunities.
  • Seen as experts in the growing career break and extended travel industry in the US.

YOUR RESPONSIBILITIES?
By agreeing to become a Meet, Plan, Go! Kick Ass Host for your city, we ask that you:

Secure a venue for your local Meet, Plan, Go! event by July 1, 2011
Venue is very important – it dictates how many people we can reach and it directly affects your ticket sales. We do not reimburse you for venue space, but your ticket sales revenue can go towards any of those costs if you’d like.

Last year hosts were able to secure free venues in restaurants, private bar rooms, meeting space at major retailers, colleges, and hotels. The space must be conducive to a presentation and include audio/visual aides, seating, and room for sponsor tables.

Create the event agenda and have it approved by August 1, 2011
In a collaborative process, Meet, Plan, Go! will provide you with key messages which must be covered, as well as assistance on topic ideas based on feedback from last year’s attendees. You are then expected to create the agenda for the event, which includes the overall flow of the evening, topics covered, and discussion format.

Secure your expert panel/presenters and have them approved by August 1
You will be required to put together your local ‘panel of travel experts’ or presenters to help lead the discussion. And we can give you guidance based on our contacts and resources. This should be a diverse set of ‘veteran travelers’ from your area and/or people who directly relate to the process of career break preparation such as experts in the fields of finance, career search/HR, ESL, or volunteering.

All panelists and presenters will be highlighted on the Meet, Plan, Go! website and must be approved by Meet, Plan, Go! in order to ensure no conflicts of interest with National Sponsors. (See 2010 recaps for insight.)

Lead the event
You are expected to lead the event and be a part of the discussion. You will also need to secure volunteers to help with the venue setup, check-in, and general organization of the event, as well as assembling gift bags.

Promote the event locally and personally
We will be putting together a National PR campaign, however, we’ll be looking to you to promote the event at a local level. The more local press you receive, the more sign-ups and revenue you’ll have! Isn’t that Kick Ass?

We will also ask you to promote your Meet, Plan, Go! event (and on occasion national sponsors) in your own social networks, blogs, Twitter accounts, Facebook, and LinkedIn communities. (See 2010 press.)

To help introduce you to our audience, you will also be responsible for writing 2 newsletter articles. Here are examples of past newsletters:
Message from our Toronto Host | Message from our Chicago Host

In addition, we recommend that you have at least 2-3 informal meetups in the months prior to the main event. These are simple to organize and are helpful to build momentum, brand recognition, and put more butts in seats (which means more dollars in your pocket)!

Secure Local Sponsors and Give-Aways
As a local host, you can make the event even better by obtaining or organizing some travel products or services to be given away or promoted at the event (including your own if you have any). These local sponsors will be put on the Meet, Plan, Go! site once approved.

Please note: obtaining sponsorship is NOT required of you, it simply makes your event more Kick Ass. (See 2010 local sponsors for insight.)

If you pass us a Kick Ass lead for a national sponsor, you will receive a commission of 15% of that sponsor sale.

Manage Event Communication
You are responsible for communicating with your attendees from time to time with event updates as well as managing the attendee & waiting lists. We will also conduct a formal update with you via phone or Skype in June and in September.

Regular online communication is also expected with the Meet, Plan, Go! coordinators and fellow hosts via an online discussion group to be developed.

Record the event
You will also be responsible for capturing the event in some way. This includes taking pictures or video and uploading those files to a shared site within one week after the event. You will also be asked to write a follow up post about the event for the Meet, Plan, Go! site which can also be used on your own site as well.

OUR RESPONSIBILITIES
We are here to assist our Kick Ass Hosts! So don’t feel like you are a one man/woman show. In addition, we will connect our hosts so they can also learn from each other.

We will support you with:

  • Event ideas and sample topics for discussion.
  • Our national press release that can be utilized at a local level.
  • Helping to connect you with fellow travelers and experts in your area to serve on your panel.
  • Kick Ass Host communication platform to share best practices and provide regular updates.
  • Potential giveaways and promotional items on a national level.
  • Meet, Plan, Go! badges to be utilized on your website or Facebook page.
  • A Gift Bag for all attendees filled with useful travel resources and products.
  • Promotion, Promotion, Promotion! We will of course provide you a lot of hype and publicity as we promote this ‘conversation about travel’ nationally! We will do this through our social networks as well as our website/blog.

HOW TO APPLY

We are accepting host applications from January 3, 2011 until February 28, 2011. Fill out the application and submit before February 28th. We will review applications and choose our hosts by March 31st. We may contact applicants in March for further follow up to the application. If you have any questions about the application process or the host responsibilities, please contact us at contact@briefcasetobackpack.com

* If you have questions about the revenue sharing model, please email us and we’ll provide more details.

Career Break Guide Table of Contents

Meet Plan Go